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Processed Fruit and Vegetables in Israel

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    Report

  • 21 Pages
  • November 2025
  • Region: Israel
  • Euromonitor International
  • ID: 3511583
Current value growth for processed fruit and vegetables in Israel in 2025 looks set to be moderately slower than in 2024, as pricing pressures - though still trending upward - have eased somewhat thanks to a more stable inflationary environment. The same factors have had a broadly positive impact on retail volume growth, however, in that the rate is projected to be unchanged on the previous year despite the continued erosion of purchasing power.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Processed Fruit and Vegetables market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Current value growth slows as pricing pressures recede slightly
INDUSTRY PERFORMANCE
  • Frozen fruit is the fastest developing category
  • Demand for shelf stable fruit and frozen processed potatoes declines
WHAT’S NEXT?
  • Outlook for processed fruit and vegetables is generally positive
  • Rising health awareness will continue to shape consumer choices
  • Price competition likely to intensify as import reforms attract new entrants
COMPETITIVE LANDSCAPE
  • Tnuva Food Industries Ltd retains substantial overall lead
  • Strauss Group Ltd is the most dynamic company in value growth terms
CHANNELS
  • Distribution still concentrated in discounters
  • E-commerce is the best performing distribution channel
CATEGORY DATA
  • Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
  • Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
  • Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
  • Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
  • Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
  • Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
  • Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
  • Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN ISRAEL
EXECUTIVE SUMMARY
  • Staple foods shows a broadly resilient performance in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Efficacy of import reform policy muted by Red Sea security crisis
  • Health and wellness trend continues to gain momentum
  • Foodservice volume sales rebound strongly
WHAT’S NEXT?
  • Outlook for staple foods is bright on the whole
  • Rising health-consciousness will remain a key driver of innovation
COMPETITIVE LANDSCAPE
  • Osem Food Industries Ltd retains the overall lead in 2025
  • Sanlakol Ltd is the most dynamic player in terms of total value sales growth
CHANNELS
  • Discounters remains the leading distribution channel
  • E-commerce gains the most ground of any channel
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources