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Rice, Pasta and Noodles in India

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    Report

  • 28 Pages
  • April 2025
  • Region: India
  • Euromonitor International
  • ID: 3511607
Despite already dominating staple foods in India - accounting for three quarters of value sales - rice, pasta and noodles saw the strongest retail current value growth rate in 2024, with all categories seeing increasing sales. Although rice dominates, pasta and noodles have been undergoing notable transformation, as the competition intensifies around health and nutrition-based innovation.

The Rice, Pasta and Noodles in India report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2029, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Rice, Pasta and Noodles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Competitive shift towards health-oriented pasta and noodles
  • Impact of government policies on rice trade and domestic supply
  • Rise of quick commerce and direct-to-consumer (D2C) sales channels
PROSPECTS AND OPPORTUNITIES
  • Rise of packaged rice as Indian households upgrade
  • Growing demand for regional and functional variants of pasta and noodles
  • Growing demand for value-driven family packs and everyday staples
CATEGORY DATA
  • Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
  • Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
  • Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024
  • Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2019-2024
  • Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2024
  • Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2021-2024
  • Table 8 NBO Company Shares of Rice: % Value 2020-2024
  • Table 9 LBN Brand Shares of Rice: % Value 2021-2024
  • Table 10 NBO Company Shares of Pasta: % Value 2020-2024
  • Table 11 LBN Brand Shares of Pasta: % Value 2021-2024
  • Table 12 NBO Company Shares of Noodles: % Value 2020-2024
  • Table 13 LBN Brand Shares of Noodles: % Value 2021-2024
  • Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2019-2024
  • Table 15 Distribution of Rice by Format: % Value 2019-2024
  • Table 16 Distribution of Pasta by Format: % Value 2019-2024
  • Table 17 Distribution of Noodles by Format: % Value 2019-2024
  • Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2024-2029
  • Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2024-2029
  • Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2024-2029
  • Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2024-2029
STAPLE FOODS IN INDIA
EXECUTIVE SUMMARY
  • Staple foods in 2024: The big picture
  • Key trends in 2024
  • Competitive landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 22 Sales of Staple Foods by Category: Volume 2019-2024
  • Table 23 Sales of Staple Foods by Category: Value 2019-2024
  • Table 24 Sales of Staple Foods by Category: % Volume Growth 2019-2024
  • Table 25 Sales of Staple Foods by Category: % Value Growth 2019-2024
  • Table 26 NBO Company Shares of Staple Foods: % Value 2020-2024
  • Table 27 LBN Brand Shares of Staple Foods: % Value 2021-2024
  • Table 28 Penetration of Private Label by Category: % Value 2019-2024
  • Table 29 Distribution of Staple Foods by Format: % Value 2019-2024
  • Table 30 Forecast Sales of Staple Foods by Category: Volume 2024-2029
  • Table 31 Forecast Sales of Staple Foods by Category: Value 2024-2029
  • Table 32 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
  • Table 33 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources