Rice, Pasta and Noodles in China

In 2024, rice, pasta and noodles in China is set to see low positive retail volume and current value growth rates. However, the performance is expected to be mixed across categories, reflecting changing consumer preferences and market dynamics. Retail volumes in major categories such as rice and noodles are forecast to rise compared with 2023, largely due to the significant depletion of stocks of noodles in 2023. This is anticipated to lead to a rebound in 2024, driven by household cooking.

The publisher's Rice, Pasta and Noodles in China report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2024 directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Rice, Pasta and Noodles market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.