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Hot Drinks in Estonia

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    Report

  • 34 Pages
  • January 2025
  • Region: Estonia
  • Euromonitor International
  • ID: 354735
The year 2024 has proven to be a challenging one for Estonia’s economy, marked by an economic slowdown and rising taxes, particularly VAT, which have heightened uncertainty in consumer behaviour. This economic backdrop has prompted consumers to prioritise essential goods, focusing on products deemed necessities.

The Hot Drinks in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Hot drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for hot drinks?
MARKET DATA
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2019-2024
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2019-2024
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2019-2024
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2020-2024
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2021-2024
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2019-2024
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2019-2024
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2024
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2024-2029
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2024-2029
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2024-2029
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2024-2029
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2024-2029
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2024-2029
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2024-2029
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2024-2029
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2024-2029
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COFFEE IN ESTONIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Economic pressures hamper growth
  • Consumer shift towards premium quality products
  • Unique preferences set Estonia apart
PROSPECTS AND OPPORTUNITIES
  • Stability amid economic headwinds
  • Decline in instant coffee consumption
  • Enduring demand for indulgent coffee experiences
CATEGORY DATA
  • Table 26 Retail Sales of Coffee by Category: Volume 2019-2024
  • Table 27 Retail Sales of Coffee by Category: Value 2019-2024
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2019-2024
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2019-2024
  • Table 30 NBO Company Shares of Coffee: % Retail Value 2020-2024
  • Table 31 LBN Brand Shares of Coffee: % Retail Value 2021-2024
  • Table 32 Forecast Retail Sales of Coffee by Category: Volume 2024-2029
  • Table 33 Forecast Retail Sales of Coffee by Category: Value 2024-2029
  • Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2024-2029
  • Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2024-2029
TEA IN ESTONIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Continuous decline in a coffee-dominated culture
  • Herbal tea sustained by seasonal demand
  • Slimming teas maintain a niche appeal
PROSPECTS AND OPPORTUNITIES
  • Challenging prospects amid economic pressures
  • Premiumisation offers a glimmer of hope
  • Private label tea’s limited impact
CATEGORY DATA
  • Table 36 Retail Sales of Tea by Category: Volume 2019-2024
  • Table 37 Retail Sales of Tea by Category: Value 2019-2024
  • Table 38 Retail Sales of Tea by Category: % Volume Growth 2019-2024
  • Table 39 Retail Sales of Tea by Category: % Value Growth 2019-2024
  • Table 40 NBO Company Shares of Tea: % Retail Value 2020-2024
  • Table 41 LBN Brand Shares of Tea: % Retail Value 2021-2024
  • Table 42 Forecast Retail Sales of Tea by Category: Volume 2024-2029
  • Table 43 Forecast Retail Sales of Tea by Category: Value 2024-2029
  • Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2024-2029
  • Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2024-2029
OTHER HOT DRINKS IN ESTONIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Lower priority amid economic pressures
  • Health concerns drive reduced sugar consumption
  • Brand innovations signal resilience
PROSPECTS AND OPPORTUNITIES
  • Limited growth expectations amid competitive pressures
  • Hot chocolate faces cultural and health perception barriers
  • Industry efforts towards healthier options
CATEGORY DATA
  • Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
  • Table 47 Retail Sales of Other Hot Drinks by Category: Value 2019-2024
  • Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024
  • Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2020-2024
  • Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2021-2024
  • Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2024-2029
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2024-2029
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2024-2029
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2024-2029