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Alcoholic Drinks in Croatia

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    Report

  • 58 Pages
  • June 2024
  • Region: Croatia
  • Euromonitor International
  • ID: 354753
Despite strong growth in unit prices, alcoholic drinks marked positive volume growth in 2023. It is clear that Croatians are tired of social distancing and need to vent out. With COVID-19 measures all but gone, the number of events spanning across small pubs and private homes, all the way to major events and concerts, increased drastically in the course of the year.

The Alcoholic Drinks in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
BEER IN CROATIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Dwindling consumer purchasing power exerts a downward pressure on demand for beer
  • Generation-driven changes in preferences
  • Top three brewers maintain their lead, while small and independent breweries struggle due to rising prices
PROSPECTS AND OPPORTUNITIES
  • Economic challenges and seasonal dynamics
  • Diversification and health-driven choices
  • Craft beer expansion and innovation
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2023
  • Table 17 Number of Breweries 2018-2023
CATEGORY DATA
  • Table 18 Sales of Beer by Category: Total Volume 2018-2023
  • Table 19 Sales of Beer by Category: Total Value 2018-2023
  • Table 20 Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 21 Sales of Beer by Category: % Total Value Growth 2018-2023
  • Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
  • Table 23 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 26 GBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 27 NBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2023
  • Table 29 Forecast Sales of Beer by Category: Total Volume 2023-2028
  • Table 30 Forecast Sales of Beer by Category: Total Value 2023-2028
  • Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
  • Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN CROATIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Tourism's impact on wine sales
  • Emergence of organic and sustainable wines
  • Innovations in wine production and marketing
PROSPECTS AND OPPORTUNITIES
  • Continued growth in wine tourism
  • Expansion of organic and sustainable wine production
  • Technological advancements and innovation
CATEGORY DATA
  • Table 33 Sales of Wine by Category: Total Volume 2018-2023
  • Table 34 Sales of Wine by Category: Total Value 2018-2023
  • Table 35 Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 36 Sales of Wine by Category: % Total Value Growth 2018-2023
  • Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
  • Table 38 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 41 Forecast Sales of Wine by Category: Total Volume 2023-2028
  • Table 42 Forecast Sales of Wine by Category: Total Value 2023-2028
  • Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
  • Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN CROATIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising frequency of spirits consumption
  • Changing attitudes amongst youth
  • Rebranding of domestic spirits
PROSPECTS AND OPPORTUNITIES
  • Continued popularity of English Gin
  • Premiumisation of spirits amidst economic challenges
  • Evolving preferences for rakija
CATEGORY DATA
  • Table 45 Sales of Spirits by Category: Total Volume 2018-2023
  • Table 46 Sales of Spirits by Category: Total Value 2018-2023
  • Table 47 Sales of Spirits by Category: % Total Volume Growth 2018-2023
  • Table 48 Sales of Spirits by Category: % Total Value Growth 2018-2023
  • Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
  • Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
  • Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 53 GBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 54 NBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 55 LBN Brand Shares of Spirits: % Total Volume 2019-2023
  • Table 56 Forecast Sales of Spirits by Category: Total Volume 2023-2028
  • Table 57 Forecast Sales of Spirits by Category: Total Value 2023-2028
  • Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
  • Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY IN CROATIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Revival in social activities boosts sales
  • Weak private label presence
  • Leadership and innovation
PROSPECTS AND OPPORTUNITIES
  • Flavour innovations to drive growth
  • Rise of smaller local players
  • Competition from non-alcoholic beverages
CATEGORY DATA
  • Table 60 Sales of Cider/Perry: Total Volume 2018-2023
  • Table 61 Sales of Cider/Perry: Total Value 2018-2023
  • Table 62 Sales of Cider/Perry: % Total Volume Growth 2018-2023
  • Table 63 Sales of Cider/Perry: % Total Value Growth 2018-2023
  • Table 64 Sales of Cider/Perry: Total Volume 2019-2023
  • Table 65 Sales of Cider/Perry: Total Value 2019-2023
  • Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
  • Table 67 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
  • Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 69 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 70 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2023
  • Table 71 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2023
  • Table 72 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 73 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 74 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 75 Forecast Sales of Cider/Perry: Total Volume 2023-2028
  • Table 76 Forecast Sales of Cider/Perry: Total Value 2023-2028
  • Table 77 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
  • Table 78 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
RTDS IN CROATIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Spirits-based RTDs dominate
  • E-commerce expansion
  • Challenges for wine-based RTDs
PROSPECTS AND OPPORTUNITIES
  • Health and wellness trends
  • Premiumisation and quality ingredients
  • Environmental consciousness
CATEGORY DATA
  • Table 79 Sales of RTDs by Category: Total Volume 2018-2023
  • Table 80 Sales of RTDs by Category: Total Value 2018-2023
  • Table 81 Sales of RTDs by Category: % Total Volume Growth 2018-2023
  • Table 82 Sales of RTDs by Category: % Total Value Growth 2018-2023
  • Table 83 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
  • Table 84 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
  • Table 85 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 86 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 87 GBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 88 NBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 89 LBN Brand Shares of RTDs: % Total Volume 2019-2023
  • Table 90 Forecast Sales of RTDs by Category: Total Volume 2023-2028
  • Table 91 Forecast Sales of RTDs by Category: Total Value 2023-2028
  • Table 92 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
  • Table 93 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028