In 2024, soft drinks in Lithuania saw a relatively positive performance, recording an off-trade volume increase of 2%. While there were challenges in categories such as RTD tea and concentrates, which suffered from unhealthy perceptions, major categories have either remained stable or experienced growth. This result follows the positive off-trade volume growth recorded in 2023, following inflationary pressures and market volatility that had a negative impact on volume sales from 2021-2022.
The Soft Drinks in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Soft Drinks in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY
- Soft drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
- Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
- Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
- Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
- Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
- Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
- Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
- Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
- Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
- Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
- Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
- Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
- Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
- Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
- Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
- Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
- Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
SOURCES
- Summary 1 Research Sources
2024 DEVELOPMENTS
- Low-level off-trade volume sales as health trends challenge growth for carbonates
- Reduced sugar products and new flavours boost off-trade volume sales for carbonates
- Regular lemon/lime flavours see sales rise, while regular orange carbonates decline
PROSPECTS AND OPPORTUNITIES
- Retail volume sales are set to stagnate while players focus on reduced sugar options
- Competition from alternative soft drinks grows as consumers will reach for drinks with added-benefits
- Mineral water brands will aim to find space in the premium carbonate market
CATEGORY DATA
- Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
- Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
- Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
- Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
- Table 37 Off-trade Sales of Carbonates by Category: Volume 2019-2024
- Table 38 Off-trade Sales of Carbonates by Category: Value 2019-2024
- Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
- Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
- Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
- Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
- Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
- Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
- Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
- Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
- Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
- Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
- Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
- Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
- Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2024-2029
- Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2024-2029
2024 DEVELOPMENTS
- The global shortage of oranges negatively impacts retail volume sales as prices rise
- Private label showcases standout growth as consumers seek affordability
- Juice brands move away from cartons toward PET packaging, enhancing convenience
PROSPECTS AND OPPORTUNITIES
- While global prices will recover, juice will continue to face significant challenges to sales
- Private label will see further growth as consumers appreciate the price-quality ratio
- Stability for premium options is expected across the forecast period as foodservice sales increase
CATEGORY DATA
- Table 53 Off-trade Sales of Juice by Category: Volume 2019-2024
- Table 54 Off-trade Sales of Juice by Category: Value 2019-2024
- Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
- Table 56 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
- Table 57 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
- Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
- Table 59 NBO Company Shares of Off-trade Juice: % Value 2020-2024
- Table 60 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
- Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
- Table 62 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
- Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
- Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- The long summer season bolsters positive off-trade volume growth in 2024
- Growth is driven by economy and private label options that offer strong value
- Tough competitive landscape as premium options record a retail volume decline
- Rising consumer confidence is expected to drive positive retail volume growth
- Still water is set to lead sales while urban consumers are likely to reach for mineral water
- Functional bottled water is set to benefit from its strong alignment with health and wellness trends
CATEGORY DATA
- Table 65 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
- Table 66 Off-trade Sales of Bottled Water by Category: Value 2019-2024
- Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
- Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
- Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
- Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
- Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
- Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
- Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
- Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
- Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
- Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Strong growth continues as the consumer group for sports drinks expands
- Mega Baltic UAB retains its lead while focusing on innovating its Oshee brand
- Despite promotions and discounts, sales of Prime see a decline in interest and sales
PROSPECTS AND OPPORTUNITIES
- Growth will continue as consumers increasingly reach for added-value soft drinks
- Blurred lines as sports drinks, energy drinks and functional bottled water merge
- The variety of sports drinks available in Lithuania is expected to grow over the forecast period
CATEGORY DATA
- Table 77 Off-trade Sales of Sports Drinks: Volume 2019-2024
- Table 78 Off-trade Sales of Sports Drinks: Value 2019-2024
- Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
- Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
- Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
- Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
- Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
- Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
- Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
- Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
- Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
- Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Growth continues to be positive as energy drink brands run frequent deals and promotions
- Price promotions and private label lead the average price of energy drinks to remain flat
- Cult gains ground to become the third-strongest energy drink brand in 2024
PROSPECTS AND OPPORTUNITIES
- While off-trade volume growth is set to remain positive, a slowdown will be noted across the forecast period
- Competition grows as other functional options challenge energy drink sales
- Limited edition flavours and new variations are expected, as brands focus on ongoing innovation
CATEGORY DATA
- Table 89 Off-trade Sales of Energy Drinks: Volume 2019-2024
- Table 90 Off-trade Sales of Energy Drinks: Value 2019-2024
- Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
- Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
- Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
- Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
- Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
- Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
- Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
- Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
- Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
- Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Convenient soft drink options challenge sales of concentrates in 2024
- Local brand Acorus launches its premium, natural, health focused syrup range
- Powder concentrates struggle due to rising competition from sports nutrition powders
PROSPECTS AND OPPORTUNITIES
- Sales of powder concentrates are expected to decline across the forecast period
- Private label is expected to increase its presence, offering high-quality concentrate products
- Premium syrups with high-quality ingredients are expected to gain ground
CATEGORY DATA
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
- Table 102 Off-trade Sales of Concentrates by Category: Value 2019-2024
- Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
- Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
- Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2020-2024
- Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
- Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
- Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
- Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
- Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
- Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
- Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
- Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
- Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
- Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
- Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Off-trade volume sales fall as unhealthy perceptions and strong competition challenge RTD tea sales
- Probiotic benefits and low sugar content leads kombucha to record strong growth
- Oshee enters the RTD tea category with healthy, functional options
PROSPECTS AND OPPORTUNITIES
- Off-trade volume is expected to decline as RTD tea suffers from rising competition
- Kombucha is expected to record growth, but sales potential remains limited
- Bubble tea has entered the category however, its impact is expected to be small
CATEGORY DATA
- Table 117 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
- Table 118 Off-trade Sales of RTD Tea by Category: Value 2019-2024
- Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
- Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
- Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
- Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
- Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
- Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
- Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
- Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
- Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
- Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- A positive performance for RTD coffee is aided by the long summer season
- Strong performance in forecourt retailers where on-the-go purchases boost growth
- RTD coffee faces intense competition from the energy drinks category
PROSPECTS AND OPPORTUNITIES
- Moderate volume growth is anticipated for RTD coffee as seasonality will remain an ongoing challenge
- Traditional, hot coffee is expected to remain the consumer favourite, limiting the performance of RTD coffee
- Brands may look to innovate within RTD coffee, offering functional and plant-based goods to drive growth
CATEGORY DATA
- Table 129 Off-trade Sales of RTD Coffee: Volume 2019-2024
- Table 130 Off-trade Sales of RTD Coffee: Value 2019-2024
- Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
- Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
- Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
- Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
- Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
- Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
- Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
- Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
- Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
- Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029