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Soft Drinks in Uruguay

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    Report

  • 69 Pages
  • January 2025
  • Region: Uruguay
  • Euromonitor International
  • ID: 359378
Soft drinks in Uruguay has demonstrated significant resilience and adaptability in recent years, withstanding both economic and environmental challenges. The nation has maintained stable economic growth despite facing the ripple effects of Argentina’s economic turmoil, achieving a positive trajectory throughout 2023. The prolonged drought, one of the most severe in recent history, profoundly influenced consumer behaviour and the soft drinks market.

The Soft Drinks in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Soft drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
  • Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
  • Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
  • Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
  • Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
  • Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
  • Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
  • Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Residual impact of the water crisis has diminished growth in carbonates
  • Reduced-sugar variants have excelled due to innovation and discounts
  • Local players have strengthened their position in affordable carbonates
PROSPECTS AND OPPORTUNITIES
  • Climate change and sugar concerns could limit future growth in carbonates
  • Non-cola flavours may gain momentum through use as mixers
  • Private label and local brands will likely retain popularity among budget consumers
CATEGORY DATA
  • Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
  • Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
  • Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
  • Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
  • Table 37 Off-trade Sales of Carbonates by Category: Volume 2019-2024
  • Table 38 Off-trade Sales of Carbonates by Category: Value 2019-2024
  • Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
  • Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
  • Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
  • Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
  • Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
  • Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
  • Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
  • Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
  • Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2024-2029
  • Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2024-2029
JUICE IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sluggish juice sales amidst lingering distrust in tap water
  • Health and wellness trends drive reduced sugar juice variants
  • The Coca-Cola Company expands with innovative launches
PROSPECTS AND OPPORTUNITIES
  • Health-conscious consumption to fuel growth
  • Vegetable-infused juices expected to gain momentum
  • Affordability and value-packaged juice drinks to drive sales
CATEGORY DATA
  • Table 53 Off-trade Sales of Juice by Category: Volume 2019-2024
  • Table 54 Off-trade Sales of Juice by Category: Value 2019-2024
  • Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
  • Table 56 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
  • Table 57 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
  • Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
  • Table 59 NBO Company Shares of Off-trade Juice: % Value 2020-2024
  • Table 60 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
  • Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
  • Table 62 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
  • Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
  • Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
BOTTLED WATER IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Residual effects of the water crisis and market adjustments
  • Growth of flavoured bottled water
  • Recovery by leading bottled water brands
PROSPECTS AND OPPORTUNITIES
  • Sustainability of bottled water amidst climate change and health trends
  • Expansion of home delivery and family pack offerings
  • Challenges posed by tap water filters
CATEGORY DATA
  • Table 65 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
  • Table 66 Off-trade Sales of Bottled Water by Category: Value 2019-2024
  • Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
  • Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
  • Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
  • Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
  • Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
  • Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
SPORTS DRINKS IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Expanding consumption occasions propel sports drink growth
  • Introduction of SueroX redefines the product area with oral replenishment solutions
  • Gatorade retains leadership amid rising competition from Powerade
PROSPECTS AND OPPORTUNITIES
  • Functionality and climate trends to sustain growth
  • Oral replenishment innovations set to diversify consumption occasions
  • Premium pricing may limit accessibility to broader audiences
CATEGORY DATA
  • Table 77 Off-trade Sales of Sports Drinks: Volume 2019-2024
  • Table 78 Off-trade Sales of Sports Drinks: Value 2019-2024
  • Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
  • Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
  • Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
  • Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
  • Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
  • Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
  • Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
  • Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
  • Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
  • Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
ENERGY DRINKS IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Energy drinks’ growth slows amid contraband challenges from Argentina
  • Monster leads concentrates, driven by competitive pricing and brand appeal
  • Reduced-sugar energy drinks gain momentum amid health concerns
PROSPECTS AND OPPORTUNITIES
  • Expansion driven by new entrants and enhanced distribution
  • Intensified marketing investments to propel category growth
  • Emerging trends in low-calorie and plant-based energy drinks
CATEGORY DATA
  • Table 89 Off-trade Sales of Energy Drinks: Volume 2019-2024
  • Table 90 Off-trade Sales of Energy Drinks: Value 2019-2024
  • Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
  • Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
  • Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
  • Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
  • Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
  • Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
  • Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
  • Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
  • Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
  • Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
CONCENTRATES IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Distrust in tap water and shifts to flavoured water impact concentrates
  • Liquid concentrates gain traction from a small base
  • Price competition and market shifts challenge key players
PROSPECTS AND OPPORTUNITIES
  • Addressing counterfeit products to boost market recovery
  • Reformulating powder concentrates for health-conscious consumers
  • Expanding localised and functional flavour innovations
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
  • Table 102 Off-trade Sales of Concentrates by Category: Value 2019-2024
  • Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
  • Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
  • Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2020-2024
  • Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
  • Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
  • Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
  • Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
  • Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
  • Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
  • Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
  • Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
  • Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
  • Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
  • Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
RTD TEA IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Moderate growth amidst limited popularity
  • Premium positioning limits broader appeal
  • Imported brands dominate RTD tea
PROSPECTS AND OPPORTUNITIES
  • Growth driven by premium positioning
  • Health and wellness trends offer growth potential
  • Innovation in functional and flavour profiles
CATEGORY DATA
  • Table 117 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
  • Table 118 Off-trade Sales of RTD Tea by Category: Value 2019-2024
  • Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
  • Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
  • Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
  • Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
  • Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
  • Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
  • Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
  • Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
  • Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
  • Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
RTD COFFEE IN URUGUAY
  • 2024 DEVELOPMENTS