Writing Instruments in the Netherlands

In 2024, writing instruments in the Netherlands registered positive retail value and volume growth of 3%, although growth continued to be challenged by both maturity and changes in consumer habits. Digitalisation remains the key factor hampering sales, negatively influencing the category as more consumers use electronic devices for writing and communicating. In response to this significant challenge, manufacturers in 2024 focused on innovation, generating more interest in products.

The Writing Instrumentsin Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Writing Instruments market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.