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Writing Instruments in the US

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    Report

  • 20 Pages
  • January 2024
  • Region: United States
  • Euromonitor International
  • ID: 363546
While writing instruments saw a stellar recovery in 2021, surpassing the pre-pandemic (2019) level of volume and current value sales, 2022 proved to be a challenging year, with most categories returning to decline, and a similar pattern set to follow suit in 2023. The 2022 performance was not only negatively impacted by supply issues, rising input costs, and rising unit prices, but also by a softening of demand for writing instruments in the US.

The Writing Instrumentsin USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Writing Instruments market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Writing instruments struggles in 2023
  • Renaissance of colouring was short-lived
  • Challenges from new modes of schooling and working are encouraging players to strengthen their functional offerings to consumers
PROSPECTS AND OPPORTUNITIES
  • Despite a lacklustre outlook, players continue innovating in line with demands such as social responsibility and sustainability
  • Opportunities to tap into pop culture events to inspire consumers
  • Digitalisation presents an ongoing threat to growth for traditional writing instruments
CATEGORY DATA
  • Table 1 Sales of Writing Instruments by Category: Volume 2018-2023
  • Table 2 Sales of Writing Instruments by Category: Value 2018-2023
  • Table 3 Sales of Writing Instruments by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Writing Instruments by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Writing Instruments: % Value 2019-2023
  • Table 6 LBN Brand Shares of Writing Instruments: % Value 2020-2023
  • Table 7 Distribution of Writing Instruments by Format: % Value 2018-2023
  • Table 8 Forecast Sales of Writing Instruments by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Writing Instruments by Category: Value 2023-2028
  • Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2023-2028
PERSONAL ACCESSORIES IN THE US
EXECUTIVE SUMMARY
  • Personal accessories in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for personal accessories?
MARKET DATA
  • Table 12 Sales of Personal Accessories by Category: Volume 2018-2023
  • Table 13 Sales of Personal Accessories by Category: Value 2018-2023
  • Table 14 Sales of Personal Accessories by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Personal Accessories by Category: % Value Growth 2018-2023
  • Table 16 NBO Company Shares of Personal Accessories: % Value 2019-2023
  • Table 17 LBN Brand Shares of Personal Accessories: % Value 2020-2023
  • Table 18 Distribution of Personal Accessories by Format: % Value 2018-2023
  • Table 19 Forecast Sales of Personal Accessories by Category: Volume 2023-2028
  • Table 20 Forecast Sales of Personal Accessories by Category: Value 2023-2028
  • Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2023-2028
  • Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources