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Cat Food in Bulgaria

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    Report

  • 26 Pages
  • April 2024
  • Region: Bulgaria
  • Euromonitor International
  • ID: 3743998
Cat food in Bulgaria is expected to continue increasing in both volume and value sales in 2024. This is partly due to growth in Bulgaria’s pet cat population, though the primary drivers of volume sales remain pet humanisation, rising awareness of the nutritional and health benefits of prepared food products and increasing appreciation of the greater convenience they provide compared to home-made alternatives.

The Cat Food in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cat Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Cat food bolstered by the growing cat population, humanisation trend and growing awareness of the health benefits of prepared cat food
  • Wet cat food continues to gain momentum while dry cat food remains the most popular
  • Nestlé and Mars retain the outright lead, though private label gains momentum
PROSPECTS AND OPPORTUNITIES
  • Stronger growth in volume than current value sales in cat food over the forecast period
  • Nestlé and Mars retain the lead while Royal Canin extends its specialisation in segmented products
  • Wider reach of modern grocery retailers boosts the consumer base and offers convenience for cat owners
CATEGORY INDICATORS
  • Table 1 Cat Owning Households: % Analysis 2019-2024
  • Table 2 Cat Population 2019-2024
  • Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2019-2024
CATEGORY DATA
  • Summary 1 Cat Food by Price Band 2024
  • Table 4 Sales of Cat Food by Category: Volume 2019-2024
  • Table 5 Sales of Cat Food by Category: Value 2019-2024
  • Table 6 Sales of Cat Food by Category: % Volume Growth 2019-2024
  • Table 7 Sales of Cat Food by Category: % Value Growth 2019-2024
  • Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2019-2024
  • Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2019-2024
  • Table 10 NBO Company Shares of Cat Food: % Value 2019-2023
  • Table 11 LBN Brand Shares of Cat Food: % Value 2020-2023
  • Table 12 LBN Brand Shares of Cat Treats and Mixers: % Value 2020-2023
  • Table 13 Distribution of Cat Food by Format: % Value 2019-2024
  • Table 14 Forecast Sales of Cat Food by Category: Volume 2024-2029
  • Table 15 Forecast Sales of Cat Food by Category: Value 2024-2029
  • Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2024-2029
  • Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2024-2029
PET CARE IN BULGARIA
EXECUTIVE SUMMARY
  • Pet care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for pet care?
MARKET INDICATORS
  • Table 18 Pet Populations 2019-2024
MARKET DATA
  • Table 19 Sales of Pet Food by Category: Volume 2019-2024
  • Table 20 Sales of Pet Care by Category: Value 2019-2024
  • Table 21 Sales of Pet Food by Category: % Volume Growth 2019-2024
  • Table 22 Sales of Pet Care by Category: % Value Growth 2019-2024
  • Table 23 NBO Company Shares of Pet Food: % Value 2019-2023
  • Table 24 LBN Brand Shares of Pet Food: % Value 2020-2023
  • Table 25 NBO Company Shares of Dog and Cat Food: % Value 2019-2023
  • Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2020-2023
  • Table 27 Penetration of Private Label in Pet Care by Category: % Value 2019-2024
  • Table 28 Distribution of Pet Care by Format: % Value 2019-2024
  • Table 29 Distribution of Pet Care by Format and Category: % Value 2024
  • Table 30 Distribution of Dog and Cat Food by Format: % Value 2019-2024
  • Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2024
  • Table 32 Forecast Sales of Pet Food by Category: Volume 2024-2029
  • Table 33 Forecast Sales of Pet Care by Category: Value 2024-2029
  • Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2024-2029
  • Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 2 Research Sources