In today′s economy, news stories often have an immediate impact, amplifying the need for reliable reporting and journalistic excellence. By following the Bloomberg Way, any journalist can learn how to embrace this fast–changing world.
The Bloomberg Way is the style and reporting guide of Bloomberg Editorial & Research, the leader in global financial and business journalism.??Now in its 14th edition, the book reflects the standards of accuracy and transparency that Bloomberg′s first editor–in–chief, Matthew Winkler, brought to the newsroom at its inception in 1990. The latest version addresses Bloomberg′s expansion across multiple platforms, including television, radio, the web, and magazines. It also offers guidance on learning a beat, using the Bloomberg Terminal, and storytelling with charts and graphs.
Table of Contents
Introduction ix
Chapter 1: What We Do 1
The Bloomberg Way 2
Bloomberg Editorial & Research 4
Collaboration in Action 9
Chapter 2 How We Report 15
Learning a Beat 15
Sourcing 21
Interviewing 26
Breaking News 30
The Multiplatform Approach 33
Beyond Breaking News 37
Pitching Your Story 42
Research Using the Terminal 44
Chapter 3 How We Write 49
Headlines 50
Leads & Nut Paragraphs 60
The Whole Story 69
Writing Well 74
Corrections & Lapses 80
Sending Corrections 83
Social Media 83
Chapter 4 How We Use Data 91
Charting 92
Commonly Used Terms 95
Common Errors 100
Automation 101
Technical Analysis 103
Chapter 5 Ethics & Standards 107
Accuracy & Fairness 108
Defamation 110
Privacy 113
Access 114
Plagiarism 115
Conflicts of Interest 116
Conduct 120
Endorsements & Paying Our Way 122
Events & Interviews 123
Contests 124
Chapter 6 How We Cover Markets 127
What’s Moving (& Why) 128
Traders & Investors 131
Markets Style 133
Equities 135
Debt 138
Currencies 143
Commodities 147
Chapter 7 How We Cover Companies 153
Earnings 154
Deals 160
Corporate Debt 166
Finding News 170
Context & Valuation 173
Corporate Equity 177
Chapter 8 How We Cover Economies & Governments 183
Economies 184
Governments 192
Acknowledgments 197
Appendix 199
Words & Terms 213
Index 323
