Automatic Content Recognition Market by Component, Content, Technology, Applications (Broadcast Monitoring and AD Targeting & Pricing), Deployment Mode, Organization Size, Vertical and Region

Rising Use of Smart Devices and Content Streaming Services

The automatic content recognition market is estimated to grow from USD 2.3 Billion in 2022 to USD 4.9 Billion by 2027, at a CAGR of 16.8% during the forecast period. The automatic content recognition market is expected to grow at a rapid pace due to the evolution of new technologies, and adoption and scaling of digital initiatives.

Automatic content recognition technology that analyses pixels on smart, internet-connected device screens to determine what information and advertisements people are viewing. It has the potential to make TV advertising less of a black box by revealing the true reach of advertisements, but it requires customer opt-in, which has slowed adoption.

The need for automatic content recognition solutions has risen dramatically across all countries as automatic content recognition technology becomes more integrated into smart phones and smart TVs. The rising integration of ACR in smart TVs and second screen devices such as smartphones and wearables, as well as the increasing deployment of ACR technologies by media firms for applications such as broadcast monitoring and audience measurement, are the primary drivers of market expansion. A golden age in TV entertainment technology has resulted in an explosion of TV viewing possibilities for the common consumer during the last decade.

The on premises segment to have the larger market size during the forecast period

Among deployment type, the on premises segment is estimated to grow with the larger market size during the forecast period. The increasing generation of data leads to various challenges for several organizations. These challenges include storage, privacy, and affordability.

The SMEs segment to hold higher CAGR during the forecast period

Among the organization size, the large enterprises are projected to lead the market, while the SMEs segment is projected to record a higher growth rate during the forecast period. The adoption of Automatic content recognition and services among large enterprises is elevated as large enterprises use automatic content recognition solutions for specific use cases. They are challenged with the problematic assignment of fundamentally managing security because of the distinct nature of IT infrastructure, which is complicated in nature.

Among regions, Asia Pacific to hold highest CAGR during the forecast period

Asia Pacific is expected to grow at a good pace during the forecast period. The need to improve and streamline business processes and support decision-making is driving the demand for automatic content recognition in the Asia Pacific. Hence, Automatic content recognition vendors in this region focus on innovations related to their product line. China, Japan, and India have displayed ample growth opportunities in the Automatic content recognition market.

Breakdown of primaries

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the Automatic content recognition market.

By Company: Tier I - 34%, Tier II - 43%, and Tier III - 23%
By Designation: C-Level Executives - 50%, D-Level Executives - 30%, and Managers - 20%
By Region: Asia Pacific - 30%, Europe - 30%, North America - 25%, Middle East & Africa - 10%, Latin America - 5%

The report includes the study of key players offering Automatic content recognition solutions and services. It profiles major vendors in the global Automatic content recognition market. The major vendors in the global Automatic content recognition market include IBM (US), Microsoft (US), Google (US), Digimarc (US), Apple (US), Nuance Communications (US), ArcSoft (US), ACRCloud (China), Audible Magic (US), KT Corporation (South Korea), Kudelski Group (Switzerland), Gracenote (US), VoiceInteraction (Portugal), VoiceBase (US), Vobile (US), mufin GMBH (Germany), Beatgrid Media BV (Netherlands), Clarifai (US), DataScouting (Greece), ivitec (Germany), Viscovery Pte Ltd (Taiwan), Zapr Media Labs (India), Valossa (Finland), SenseTime (China), Verbit (US), Megvii (China), and SambaTV (US).

Research Coverage

The market study covers the Automatic content recognition market across segments. It aims at estimating the market size and the growth potential of this market across different segments, such as components, deployment mode, organization size, application, vertical, and region. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report

The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall Automatic content recognition market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

1 Introduction

1.1 Objectives of the Report 1.2 Market Definition 1.3 Market Scope 1.3.1 Markets Covered 1.3.2 Years Considered in the Report 1.4 Currency 1.5 Limitations 1.6 Stakeholders

2 Research Methodology

2.1 Introduction 2.1.1 Secondary Data 2.1.1.1 Key Data From Secondary Sources 2.1.2 Primary Data 2.1.2.1 Key Data From Primary Sources 2.1.2.2 Key Industry Insights 2.1.2.3 Breakdown of Primaries 2.2 Market Size Estimation 2.2.1 Bottom-Up Approach 2.2.2 Top-Down Approach 2.3 Market Breakdown and Data Triangulation 2.4 Research Assumptions and Limitations 2.4.1 Assumptions 2.4.2 Limitations

3 Executive Summary

4 Premium Insights

4.1 Attractive Market Opportunities in the Automatic Content Recognition Market 4.2 Market, By Region, 2016 vs 2021 4.3 Market, By Service, 2016-2021 4.4 Market, By Vertical and Region, 2016 4.5 Lifecycle Analysis, By Region 4.6 Market Investment Scenario

5 Market Overview

5.1 Introduction 5.2 Evolution 5.3 Market Segmentation 5.3.1 By Solution 5.3.2 By Service 5.3.3 By Technology 5.3.4 By Vertical 5.3.5 By Region 5.4 Market Dynamics 5.4.1 Drivers 5.4.1.1 Increasing Integration of ACR in Smart TVs and Second Screen Devices Such as Smartphones and Wearables 5.4.1.2 Increasing Deployment of ACR Technologies By Media Companies for Applications Such as Broadcast Monitoring and Audience Measurement 5.4.1.3 Revenue Generated Benefits of Interactivity, Personalization, and Socialization Imparted By the ACR Technology to the Television Environment 5.4.1.4 Urgent Need Among the Companies to Understand the Consumer Behavior and Growing Number of Hosted ACR Solution Providers 5.4.2 Restraints 5.4.2.1 Privacy and Security Constraints 5.4.2.2 Requirement of Additional Bandwidth and Large Server Infrastructure for Applying ACR 5.4.3 Opportunities 5.4.3.1 The Evolving Concept of Contextual Advertising, Contextual Commerce, Enhanced Contextual Experiences, and Spoiler-Proof Social Feeds 5.4.3.2 Integration of IoT, Analytics, and Artificial Intelligence With Automatic Content Recognition 5.4.4 Challenges 5.4.4.1 Overcoming the Loopholes in ACR Technologies 5.4.4.2 Technological Challenges and Complexity of Devising Content Recognition Algorithms

6 Industry Trends

6.1 Introduction 6.2 Ecosystem and Value Chain Analysis 6.3 Automatic Content Recognition Standards and Regulations 6.3.1 Introduction 6.3.2 ISO/IEC JTC1/SC 24 6.3.3 ISO/IEC JTC1/SC 29 6.3.4 ISO/IEC 19794-5 6.4 Innovation Spotlight 6.5 Strategic Benchmarking

7 Automatic Content Recognition Market Analysis, By Type

7.1 Introduction 7.2 Solution 7.2.1 Audio, Video, and Image Recognition 7.2.2 Voice and Speech Recognition 7.2.3 Real-Time Content Analytics 7.2.4 Security and Copyright Management 7.2.5 Data Management and Metadata 7.2.6 Content Aggregation, Processing, Filtering, and Enhancement 7.2.7 Encoding and Transcoding 7.2.8 Broadcast and Media Monitoring 7.2.9 Media Synchronization 7.2.10 Audience Measurement 7.3 Services 7.3.1 Professional Services 7.3.1.1 Consulting Services 7.3.1.2 Integration and Deployment Services 7.3.1.3 Support Services 7.3.2 Managed Services 7.3.3 Value-Added Services

8 Automatic Content Recognition Market Analysis, By Technology

8.1 Introduction 8.2 Acoustic and Digital Video Fingerprinting 8.3 Digital Audio, Video, and Image Watermarking 8.4 Optical Character Recognition 8.5 Speech Recognition

9 Automatic Content Recognition Market Analysis, By Vertical

9.1 Introduction 9.2 Media and Entertainment 9.3 Consumer Electronics 9.4 E-Commerce 9.5 Education 9.6 Automotive 9.7 IT and Telecommunication 9.8 Healthcare 9.9 Defense and Public Safety 9.10 Avionics 9.11 Others

10 Geographic Analysis

10.1 Introduction 10.2 North America 10.3 Europe 10.4 Asia-Pacific 10.5 Middle East and Africa 10.6 Latin America

11 Competitive Landscape

11.1 Overview 11.2 Portfolio Comparison 11.3 Competitive Situation and Trends 11.3.1 Partnerships, Agreements, and Collaborations 11.3.2 New Product Launches 11.3.3 Business Expansions 11.3.4 Mergers and Acquisitions

12 Company Profiles

(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)* 12.1 Introduction 12.2 Arcsoft, Inc. 12.3 Digimarc Corporation 12.4 Google Inc. 12.5 Microsoft Corporation 12.6 Nuance Communications, Inc. 12.7 ACR Cloud 12.8 Audible Magic 12.9 Civolution (Kantar Media) 12.10 Enswers, Inc. 12.11 Gracenote, Inc. 12.12 Mufin GmbH 12.13 Shazam Entertainment Ltd. 12.14 Vobile, Inc. 12.15 Voiceinteraction *Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies. 12.16 Key Innovators 12.16.1 Beatgrid Media B.V. 12.16.2 Clarifai Inc. 12.16.3 Datascouting 12.16.4 Ipharro Media GmbH 12.16.5 Viscovery PTE Ltd. 12.16.6 Voicebase, Inc.

13 Appendix

13.1 Insight of Industry Experts 13.2 Discussion Guide

List of Tables

Table 1 Automatic Content Recognition Market Size, By Type, 2016-2021 (USD Billion) Table 2 Market: Innovation Spotlight Table 3 Market Size, By Type, 2014-2021 (USD Million) Table 4 Market Size, By Solution, 2014-2021 (USD Million) Table 5 Automatic Content Recognition Solutions Market Size, By Region, 2014-2021 (USD Million) Table 6 Audio, Video, and Image Recognition Solution: Market Size, By Region, 2014-2021 (USD Million) Table 7 Voice and Speech Recognition: Market Size, By Region, 2014-2021 (USD Million) Table 8 Real-Time Content Analytics: Automatic Content Recognition Market Size, By Region, 2014-2021 (USD Million) Table 9 Security and Copyright Management: Market Size, By Region, 2014-2021 (USD Million) Table 10 Data Management and Metadata: Market Size, By Region, 2014-2021 (USD Million) Table 11 Content Aggregation, Processing, Filtering, and Enhancement: Market Size, By Region, 2014-2021 (USD Million) Table 12 Encoding and Transcoding: Market Size, By Region, 2014-2021 (USD Million) Table 13 Broadcast and Media Monitoring: Market Size, By Region, 2014-2021 (USD Million) Table 14 Media Synchronization: Automatic Content Recognition Market Size, By Region, 2014-2021 (USD Million) Table 15 Audience Measurement: Market Size, By Region, 2014-2021 (USD Million) Table 16 Market Size, By Service, 2014-2021 (USD Million) Table 17 Automatic Content Recognition Services Market Size, By Region, 2014-2021 (USD Million) Table 18 Professional Services: Market Size, By Region, 2014-2021 (USD Million) Table 19 Market Size, By Professional Service, 2014-2021 (USD Million) Table 20 Consulting Services: Market Size, By Region, 2014-2021 (USD Million) Table 21 Integration and Deployment Services: Automatic Content Recognition Market Size, By Region, 2014-2021 (USD Million) Table 22 Support Services: Market Size, By Region, 2014-2021 (USD Million) Table 23 Managed Services: Market Size, By Region, 2014-2021 (USD Million) Table 24 Value-Added Services: Market Size, By Region, 2014-2021 (USD Million) Table 25 Market Size, By Technology, 2014-2021 (USD Million) Table 26 Acoustic and Digital Video Fingerprinting: Market Size, By Region, 2014-2021 (USD Million) Table 27 Digital Audio, Video, and Image Watermarking: Market Size, By Region, 2014-2021 (USD Million) Table 28 Optical Character Recognition: Automatic Content Recognition Market Size, By Region, 2014-2021 (USD Million) Table 29 Speech Recognition: Market Size, By Region, 2014-2021 (USD Million) Table 30 Market Size, By Vertical, 2014-2021 (USD Million) Table 31 Media and Entertainment: Market Size, By Region, 2014-2021 (USD Million) Table 32 Consumer Electronics: Market Size, By Region, 2014-2021 (USD Million) Table 33 E-Commerce: Market Size, By Region, 2014-2021 (USD Million) Table 34 Education: Market Size, By Region, 2014-2021 (USD Million) Table 35 Automotive: Automatic Content Recognition Market Size, By Region, 2014-2021 (USD Million) Table 36 IT and Telecommunication: Market Size, By Region, 2014-2021 (USD Million) Table 37 Healthcare: Market Size, By Region, 2014-2021 (USD Million) Table 38 Defense and Public Safety: Market Size, By Region, 2014-2021 (USD Million) Table 39 Avionics: Market Size, By Region, 2014-2021 (USD Million) Table 40 Others: Market Size, By Region, 2014-2021 (USD Million) Table 41 Market Size, By Region, 2014-2021 (USD Billion) Table 42 North America: Market Size, By Type, 2014-2021 (USD Million) Table 43 North America: Market Size, By Solution, 2014-2021 (USD Million) Table 44 North America: Automatic Content Recognition Market Size, By Service, 2014-2021 (USD Million) Table 45 North America: Market Size, By Professional Service, 2014-2021 (USD Million) Table 46 North America: Market Size, By Technology, 2014-2021 (USD Million) Table 47 North America: Market Size, By Vertical, 2014-2021 (USD Million) Table 48 Europe: Market Size, By Type, 2014-2021 (USD Million) Table 49 Europe: Market Size, By Solution, 2014-2021 (USD Million) Table 50 Europe: Automatic Content Recognition Market Size, By Service, 2014-2021 (USD Million) Table 51 Europe: Market Size, By Professional Service, 2014-2021 (USD Million) Table 52 Europe: Market Size, By Technology, 2014-2021 (USD Million) Table 53 Europe: Market Size, By Vertical, 2014-2021 (USD Million) Table 54 Asia-Pacific: Market Size, By Type, 2014-2021 (USD Million) Table 55 Asia-Pacific: Market Size, By Solution, 2014-2021 (USD Million) Table 56 Asia-Pacific: Automatic Content Recognition Market Size, By Service, 2014-2021 (USD Million) Table 57 Asia-Pacific: Market Size, By Professional Service, 2014-2021 (USD Million) Table 58 Asia-Pacific: Automatic Content Recognition Market Size, By Technology, 2014-2021 (USD Million) Table 59 Asia-Pacific: Market Size, By Vertical, 2014-2021 (USD Million) Table 60 Middle East and Africa: Market Size, By Type, 2014-2021 (USD Million) Table 61 Middle East and Africa: Market Size, By Solution, 2014-2021 (USD Million) Table 62 Middle East and Africa: Market Size, By Service, 2014-2021 (USD Million) Table 63 Middle East and Africa: Market Size, By Professional Service, 2014-2021 (USD Million) Table 64 Middle East and Africa: Automatic Content Recognition Market Size, By Technology, 2014-2021 (USD Million) Table 65 Middle East and Africa: Market Size, By Vertical, 2014-2021 (USD Million) Table 66 Latin America: Market Size, By Type, 2014-2021 (USD Million) Table 67 Latin America: Market Size, By Solution, 2014-2021 (USD Million) Table 68 Latin America: Market Size, By Service, 2014-2021 (USD Million) Table 69 Latin America: Market Size, By Professional Service, 2014-2021 (USD Million) Table 70 Latin America: Automatic Content Recognition Market Size, By Technology, 2014-2021 (USD Million) Table 71 Latin America: Market Size, By Vertical, 2014-2021 (USD Million) Table 72 Partnerships, Agreements, and Collaborations, 2016 Table 73 New Product Launches, 2016 Table 74 Business Expansions, 2014-2016 Table 75 Mergers and Acquisitions, 2014-2015

List of Figures

Figure 1 Global Automatic Content Recognition Market: Research Design Figure 2 Market Size Estimation Methodology: Bottom-Up Approach Figure 3 Market Size Estimation Methodology: Top-Down Approach Figure 4 Market Breakdown and Data Triangulation Figure 5 Automatic Content Recognition Market Expected to Grow Owing to Increasing Integration of ACR Technologies in Smart TV and Second Screen Devices During 2016-2021 Figure 6 Top Three Segments for the Automatic Content Recognition Market During the Forecast Period Figure 7 North America is Expected to Hold the Largest Market Share in 2016 Figure 8 Growing Adoption of Automatic Content Recognition in Smart Devices is Driving the Market Towards Growth Figure 9 Asia-Pacific is Expected to Witness the Highest Growth Rate During the Forecast Period Figure 10 Managed Services to Grow at the Highest CAGR in the Automatic Content Recognition Market Figure 11 Media and Entertainment Vertical is Expected to Lead the Market in Terms of Market Share in 2016 Figure 12 Automatic Content Recognition Regional Lifecycle: Asia-Pacific Exhibits the Highest Growth Potential During the Forecast Period Figure 13 Automatic Content Recognition Market: Market Investment Scenario Figure 14 Evolution of Market Figure 15 Market Segmentation: By Solution Figure 16 Market Segmentation: By Service Figure 17 Market Segmentation: By Technology Figure 18 Market Segmentation: By Vertical Figure 19 Market Segmentation: By Region Figure 20 Market: Drivers, Restraints, Opportunities, Challenges Figure 21 Automatic Content Recognition Market: Ecosystem and Value Chain Figure 22 Companies Adopt Different Strategies to Gain Competitive Advantage Figure 23 Audio, Video, and Image Recognition Solution is Expected to Lead the Automatic Content Recognition Solutions Market in Terms of Market Size During the Forecast Period Figure 24 Professional Services Segment is Expected to Dominate the Services Segment in the Market During the Forecast Period Figure 25 Acoustic and Digital Video Fingerprinting is Expected to Hold the Largest Market Size During the Forecast Period Figure 26 Media and Entertainment Vertical is Expected to Dominate the Market During the Forecast Period Figure 27 Asia-Pacific: an Attractive Destination for the Automatic Content Recognition Market, 2016-2021 Figure 28 Asia-Pacific is Expected to Grow at the Highest CAGR During the Forecast Period Figure 29 Regional Snapshot: Asia-Pacific as A Hotspot During the Period 2016-2021 Figure 30 North America Market Snapshot Figure 31 Asia-Pacific Market Snapshot Figure 32 Companies Adopted Partnership, Agreement, and Collaboration as the Key Growth Strategy From 2014 to 2016 Figure 33 Market: Portfolio Comparison Figure 34 Market Evaluation Framework Figure 35 Battle for Market Share: Agreement, Collaboration, and Partnership is the Key Strategy Adopted By Companies in the Automatic Content Recognition Market From 2014 to 2016 Figure 36 Geographic Revenue Mix of the Top 3 Market Players Figure 37 Arcsoft, Inc.: SWOT Analysis Figure 38 Digimarc Corporation: Company Snapshot Figure 39 Digimarc Corporation: SWOT Analysis Figure 40 Google, Inc.: Company Snapshot Figure 41 Google, Inc.: SWOT Analysis Figure 42 Microsoft Corporation: Company Snapshot Figure 43 Microsoft Corporation: SWOT Analysis Figure 44 Nuance Communications, Inc.: Company Snapshot Figure 45 Nuance Communications, Inc.: SWOT Analysis

Companies Mentioned

Acrcloud
Apple
Arcsoft
Audible Magic
Beatgrid Media B.V.
Clarifai
Datascouting
Digimarc
Google
Gracenote
Ibm
Ivitec
Kt Corporation
Kudelski Group
Megvii
Microsoft
Mufin GmbH
Nuance Communications
Sambatv
Sensetime
Valossa
Verbit
Viscovery Pte Ltd
Vobile
Voicebase
Voiceinteraction
Zapr Media Labs

Table Information

Report Attribute	Details
No. of Pages	316
Published	May 2022
Forecast Period	2022 - 2027
Estimated Market Value ( USD ) in 2022	$ 2.3 Billion
Forecasted Market Value ( USD ) by 2027	$ 4.9 Billion
Compound Annual Growth Rate	16.8%
Regions Covered	Global
No. of Companies Mentioned	27

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Automatic Content Recognition Market by Component, Content, Technology, Applications (Broadcast Monitoring and AD Targeting & Pricing), Deployment Mode, Organization Size, Vertical and Region - Global Forecast to 2027

The on premises segment to have the larger market size during the forecast period

The SMEs segment to hold higher CAGR during the forecast period

Among regions, Asia Pacific to hold highest CAGR during the forecast period

Breakdown of primaries

Research Coverage

Key Benefits of Buying the Report

Table of Contents

Companies Mentioned

Table Information

The on premises segment to have the larger market size during the forecast period

The SMEs segment to hold higher CAGR during the forecast period

Among regions, Asia Pacific to hold highest CAGR during the forecast period

Breakdown of primaries

Research Coverage

Key Benefits of Buying the Report

Table of Contents

Companies Mentioned

Table Information

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