Online Camera & Camcorder Sales in the US - Industry Market Research Report

Out of focus: Smartphones that include cameras will likely pose a threat to industry operators

Online Camera & Camcorder Sales

The Online Camera and Camcorder Sales industry is expected to perform well over the five years to 2018. Per capita disposable income and the percentage of households with at least one computer have both increased during the period, enabling consumers to more easily purchase discretionary goods online via e-commerce channels. A wider base of accessible consumers has also enabled new operators to enter the industry and benefit from the popularity of online sales, which has rapidly become more popular than traditional brick-and-mortar store retail. However, external competition poses a threat to the industry. Rising levels of competition from smartphones, which offer increasingly high-quality photo and video capabilities, has cut into the amateur market for cameras and camcorders. Despite this threat, industry revenue is expected to increase during the current period. Over the five years to 2023, industry revenue is anticipated to continue growing due to the increasing popularity of e-commerce and growing consumer spending and confidence levels.

This industry is composed of online retailers that sell video cameras, cameras, tapes, discs, video recorders and combination electronic game and disc players. Brick-and-mortar sales of these products are not included in the report.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.