Internet Publishing and Broadcasting in Australia - Industry Market Research Report

Making a scene: Rising demand for SVOD services has made up for reduced advertising spending

The Internet Publishing and Broadcasting industry has grown strongly. Climbing numbers of internet connections and broadband speeds have made internet publishing and broadcasting services more accessible to consumers, elevating demand. A rapid increase in consumer demand for SVOD services like Netflix has fuelled the industry's strong revenue growth, and these services represent a new product segment for the industry. Revenue is expected to increase at an annualised 3.9% to $5.7 billion over the five years through 2023-24. This trend includes a drop of 0.9% in the current year, as falling business confidence has discouraged some downstream firms from engaging in online advertising services. Industry firms publish or broadcast content on the internet. Industry operators provide textual, audio and video content of general or specific interest. Firms do not provide traditional (non-internet) versions of the content they publish or broadcast. The industry excludes search engines, internet service providers or publishers of offline content. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.