Online Kitchen and Diningware Sales in Australia - Industry Research Report

Fewer places at the table: Large retailers' consolidation activity will skewer participation numbers

The Online Kitchen and Diningware Sales industry has performed strongly in recent years. Continued acceptance of online shopping and the growing number of internet subscribers have supported revenue growth. However, volatile consumer sentiment has offset some growth, as uncertainty around the economy and personal finances can lead many consumers to reduce their discretionary expenditure, either postponing purchases or opting for cheaper alternatives. Nonetheless, industry operators have benefited from consumers seeking choice and value, as bargain hunting has become increasingly prevalent. Consumers can search, compare and evaluate options across a variety of different websites, with an unprecedented range of products available online at competitive prices. Overall, industry revenue is expected to grow at an annualised 10.1% over the five years through 2022-23, to $484.3 million. This trend includes an anticipated revenue decline of 2.7% in 2022-23, driven by declining discretionary incomes and consumer sentiment.

Industry firms retail a range of houseware goods online, such as china, glassware, cutlery, bakeware and kitchenware. Industry participants are either online-only retailers or bricks-and-mortar stores that have an online presence. The industry includes online houseware sales generated by department stores, but excludes sales by agents that do not take ownership of the goods.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.