Frozen Cake and Pastry Manufacturing in Australia - Industry Market Research Report

Piece of cake: Ongoing product innovation to thaw external pressure from supermarket bakeries

Operators in the Frozen Cake and Pastry Manufacturing industry have faced numerous challenges over the past five years. Changing consumer dietary and lifestyle trends have worked against the industry, as some consumers have cut back on high-calorie foods such as cakes and pastries in favour of healthier snack and dessert alternatives. Other consumers have moved away from factory-produced frozen pies and pastries in favour of fresh, unpackaged products. In addition, the growing popularity of private label products, which are prevalent across many food manufacturing industries, represents a major threat to the industry. This trend has negatively affected industry profit margins over the period, as businesses with branded products have had to lower prices to remain competitive, despite rising input costs. Industry firms manufacture frozen bakery products, such as frozen cakes and pies. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.