Infants' and Children's Clothing Retailing in Australia - Industry Market Research Report

Baby boom: Open borders and increased fertility rates have boosted industry demand in 2022-23

The Infants' and Children's Clothing Retailing industry has faced mixed operating conditions over the past five years. The population aged 14 and under has grown over the period, but the sharp decrease in net migration due to the COVID-19 pandemic has partly offset this growth. Increased price competition from low-cost department stores and online-only retailers has further constrained industry demand over the period. Volatile consumer sentiment over the past five years has encouraged some consumers to look for cheaper alternatives and be more value conscious, limiting their expenditure on industry products. However, strong growth in household disposable incomes has somewhat mitigated these trends. Overall, industry revenue is expected to rise at an annualised 1.2% over the five years through 2022-23, to reach $3.5 billion. This trend includes a 3.2% rise in the current year, supported by increasing fertility rates and migration to Australia.

Industry participants primarily retail infants’ and children’s wear. The industry excludes department stores, online-only retailers, and general clothing retailers that do not specialise in infants’ and children’s clothing.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.