Marine Sightseeing Tours in Australia - Industry Market Research Report

Rising tide: The return of international tourism is expected to buoy industry revenue

Marine Sightseeing Tours in Australia

The Marine Sightseeing Tours industry provides sightseeing and scenic tour services along Australia's coastlines and waterways. Point-to-point travel services are not included in the industry. Tourists and travellers generally regard the industry's services as a discretionary activity. Many industry participants operate expensive vessels and typically require licences to conduct tours across key tourism regions, such as the Great Barrier Reef. These factors mean that industry operators are largely reactive, and can struggle to adjust services in response to demand fluctuations.

Businesses in the industry operate water-based transport for scenic and sightseeing activities. Industry services are usually localised and generally include tour commentary. The industry excludes point-to-point water transport services such as ferries or cruise ships.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.