In 2024, Vietnam’s packaging industry experienced a wave of innovation across food, beverage, home care, beauty, and pet food sectors. Flexible pouches, refill packs, and paper-based cartons rapidly gained ground, replacing or supplementing traditional rigid plastics and metals. These new formats were especially prominent in dairy, baby food, home care, and beauty, where brands responded to both regulatory pressure and consumer demand for more sustainable and convenient options.
This Packaging in Vietnam report offers insight into key trends and developments in the industry. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Packaging in Vietnam report offers insight into key trends and developments in the industry. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Packaging market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY- Packaging in 2024: The big picture
- 2024 key trends
- Food packaging in Vietnam in 2024 was shaped by a move toward convenience, portion control, and selective shifts to paper and carton.
- Non-alcoholic drinks packaging in Vietnam in 2024 was marked by the rapid growth of PET bottles, gradual adoption of recycled content, and a revival of returnable glass.
- Alcoholic drinks packaging in Vietnam in 2024 was influenced by regulatory pressures and premiumization, with glass bottles gaining share in premium segments
- Beauty and personal care packaging in Vietnam in 2024 was driven by sustainability, refill solutions, and the popularity of small flexible packs.
- Home care packaging in Vietnam in 2024 was characterized by growth in PET and HDPE bottles, the rise of refill pouches, and a focus on smaller, more convenient pack sizes.
- Dog and cat food packaging in Vietnam in 2024 was evolving toward bulk convenience, sustainability, and user-friendly formats.
- Regulatory pressure accelerates sustainable packaging innovation
- Impact on manufacturers and cost passthrough to consumers
- Reverse vending initiatives open new horizon for cleaner Vietnam
- Refillable and reusable packaging solutions by brands
- Biobased and recyclable material innovation a new normal
- Consumer engagement and ecolabelling a new normal in Vietnam
- Table 1 Overview of Packaging Recycling and Recovery in Vietnam: 2022/2023 and Targets for 2024
