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Weight Management and Wellbeing in Denmark

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    Report

  • 21 Pages
  • September 2024
  • Region: Denmark
  • Euromonitor International
  • ID: 3897591
In 2024, meal replacement products continued to see positive value growth in Denmark, although at a slightly lower rate than in previous years. While meal replacements remain a convenient option for some consumers, there has been a noticeable shift towards more holistic approaches to health and weight management. Danish consumers are increasingly adopting healthier lifestyles that include regular physical exercise and balanced diets, which is putting pressure on the demand for meal replacements.

The Weight Management and Wellbeing in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Meal Replacement, OTC Obesity, Slimming Teas, Supplement Nutrition Drinks, Weight Loss Supplements.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Weight Management and Wellbeing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Shift towards holistic health and lower growth in meal replacements
  • Surge in semaglutide products like Ozempic and Wegovy
  • E-commerce growth continues in weight management products
PROSPECTS AND OPPORTUNITIES
  • Increased product innovation to meet dietary and lifestyle preferences
  • Continued growth in semaglutide sales and its impact on other categories
  • Increasing competition from protein-based products
CATEGORY DATA
  • Table 1 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN DENMARK
EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2019-2024
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources