Mouthwash Manufacturing in the US - Industry Market Research Report

Fresh Start: Increased Access to Dental Care is Expected to Encourage Consumers to Purchase More Oral Health Products, Boosting Revenue

Over the five years to 2023, several factors drove Mouthwash Manufacturing industry revenue to decline. Such factors include the continuously flat proportion of mouthwash-using consumers, COVID-19 caused declines in consumer spending and intense competition among established major manufacturers, upstart brands and private labels. The industry has also been characterized by a battle for market share among established major manufacturers, with little volume growth across mouthwash manufacturing as a whole. Overall, industry revenue has decreased at a CAGR of 3.3% to $2.5 billion over the five years to 2023, including an estimated 1.6% increase in 2023 alone, when profit is projected to increase to 12.5%. The Mouthwash Manufacturing industry manufactures mouthwash, gargles, rinses and dentifrices. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.