Global Fast Food Restaurants - Industry Market Research Report

Super-sized changes: Most chains are expected to continue introducing healthy alternatives and expanding product lines

Over the five years to 2023, the Global Fast Food Restaurants industry has expanded despite changing consumer tastes and a recovering global economy. As disposable income rose, consumers increased spending on luxuries, such as eating out, boosting industry revenue. The industry also experienced steady and growing demand from emerging economies, which boosted the industry's overall performance. During the current period, the industry has also been forced to adapt to increasingly health-conscious consumer preferences. While major fast food retailers have responded by expanding the number of healthy options on their menus, the general trend toward health awareness has hurt overall demand for the typically greasy fast food. Nonetheless, industry revenue is projected to increase at an annualized rate of 2.1% to $978.4 billion over the five years to 2023. In 2023 alone, revenue is forecast to grow 1.1% as demand grows. However, the ongoing Russia-Ukraine war partially reduces the overall potential growth. The Global Fast Food Restaurants industry is composed of restaurants where patrons pay for quick-service food products before eating. Purchases may be consumed on-site, taken out or delivered. Gross revenue is derived from both franchised and company-owned stores. Franchise fees are not accounted for in total industry revenue. Most of the industry's establishments also sell beverages, such as water, juice and sodas, but usually not alcohol. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.