Online Home Furnishing Sales in Australia - Industry Market Research Report

Security blanket: Pandemic lockdowns created an opportunity for comfortable revenue growth

The Online Home Furnishing Sales industry has exhibited exceptional growth. Greater acceptance of online shopping and competitive pricing have fuelled sales. Despite volatility in consumer sentiment, an upturn in discretionary income and proliferation in household numbers have powered consumer spending on bed linen, towels and home decor items. More robust sales, coupled with declining purchase costs and better cost management, led to an expansion in profit margins for online home furnishing sites. Although the news hasn't been all good, with competition increasing as pure-play retailers and traditional bricks-and-mortar stores enter the market. Revenue is anticipated to rise at an annualised 21.7% over the five years through 2022-23, to $1.6 billion, including growth of 2.5% in the current year, when profit margins will reach an estimated 3.6%.

Industry operators retail home furnishing goods online. Products include manchester, curtains, draperies, blinds, shades and decorative accessories. Merchandise is purchased from domestic and international manufacturers and wholesalers, and then onsold to the public. Industry operators are either pure-play online retailers or the online operations of bricks-and-mortar stores. This industry excludes furniture sales.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.