Online Eyeglasses and Contact Lens Sales in Australia - Industry Market Research Report

Staying focused: An expanding online retail space has benefited industry performance

The industry has benefited from the rapidly expanding online retail space over the past five years. Many industry operators have reaped the rewards of online retail's lower operating cost structures. As a result, online eyewear retailers have been able to offer greater discounts on their products compared with their bricks-and-mortar counterparts. Several operators have successfully capitalised on trends positioning eyewear as a fashion accessory, with competitive offerings designed to encourage consumers to purchase multiple pairs. They have also adopted new technologies to provide consumers with virtual fitting rooms and other customisation options to help consumers feel more comfortable purchasing eyeglass frames and lenses before physically trying them on. Industry firms primarily sell optical and eyewear goods over the internet. Firms purchase merchandise from manufacturers or wholesalers to onsell to consumers. The industry also includes sunglasses sold online. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.