Floor Coverings Retailing in Australia - Industry Market Research Report

Duck for cover: A downturn in residential building construction has torn into revenue

Trading conditions have been anything but plush for floor covering retailers. Mounting competition and volatility in residential building construction have made it hard for stores to post a sale. Yet, it hasn't all been bad news, with the outbreak of COVID-19 leading to a spike in demand for floor coverings. Unable to travel overseas, thanks to international travel bans, and stuck indoors because of lockdown periods, consumers started to spend more time at home. Greater spending on home improvement projects emerged as consumers chose to reallocate surplus holiday funds to home renovation activity. Yet, the shift in consumer spending wasn't all smooth sailing, with logistical delays causing some supply chain disruptions for retailers.

Industry operators primarily sell a range of floor covering products including carpet, timber, vinyl and rugs. Tiles made of linoleum, vinyl, cork, carpet or rubber are included in the industry. However, businesses that primarily lay floor coverings or retail ceramic tiles are excluded from the industry. Businesses that primarily operate as hardware and building supplies retailers are also excluded.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.