Hairdressing and Beauty Services in Australia - Industry Market Research Report

Up do: As the popularity of specialty and men's services thickens, revenue and profit will grow

The Hairdressing and Beauty Services industry has been hit hard by the ill effects of the COVID-19 pandemic. State and territory governments implemented public health measures, forcing many salons to close temporarily and then to operate under capacity restrictions, considerably dampening industry demand and revenue. The surge of do-it-yourself (DIY) and self-care hair and beauty products has dampened demand for in-salon treatments. Rising image consciousness and population growth have somewhat limited tumbling demand for beauty treatment services over recent years. Industry revenue will contract at an average annual 2.5% over the five years through 2022-23, to $7.9 billion. This trend includes a revenue drop of 5.2% in 2022-23 amid gloomy domestic and global economic outlooks as consumers cut back on their spending.

Industry operators primarily provide hairdressing or beauty services, such as manicures, pedicures, facials, skin treatments, injectables, tanning, make-up application, hair removal and non-medical hair restoration techniques.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.