Baby Food Manufacturing in Australia - Industry Market Research Report

Mash up: Rising birthrate, more women in the workforce drive demand and a return to industry growth

The Baby Food Manufacturing industry has recorded mixed results over the past five years. Demand for nutrient-added and organic products has driven the industry's performance over the period. Industry operators have successfully captured rising demand for these products in both domestic and global markets. Strong overseas demand, particularly from Asia, for safe and high-quality Australian baby food, has driven industry growth over the first half of the period. However, industry competition has intensified due to the expansion of private-label baby food sales through major supermarkets. In addition, economic and social trends due to the COVID-19 pandemic have eroded industry revenue over the latter half of the five period. As a result, industry revenue is expected to decline at an annualised 0.7% over the five years through 2022-23, to $209.9 million. This performance includes an anticipated decline of 0.8% in the current year.

Industry firms manufacture wet and dry baby food. Industry products include baby meals, cereals, juices, drinks, biscuits and milk. The industry excludes milk formula.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.