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Weight Management and Wellbeing in Georgia

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    Report

  • 21 Pages
  • September 2024
  • Region: Georgia
  • Euromonitor International
  • ID: 3951230
The busy lifestyles of Georgian consumers is driving an increase in the consumption of weight loss and wellbeing products in 2024. Individuals are not only seeking quicker results but are also interested in products that offer lasting effects. Awareness regarding weight management and wellbeing is rising, particularly among young and mid-aged urban Georgians.

The Weight Management and Wellbeing in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Meal Replacement, OTC Obesity, Slimming Teas, Supplement Nutrition Drinks, Weight Loss Supplements.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Weight Management and Wellbeing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Hectic lifestyles drive consumption
  • Growth remains limited by few players and products, and shifting consumer focus
  • Sports nutrition as a rising threat, while GM Pharmaceuticals maintains category leadership
PROSPECTS AND OPPORTUNITIES
  • Demand fuelled by promise of efficacy
  • Category faces challenges from niche positioning and competition from sports nutrition
  • Lack of promotions and discounts to hinder growth, with alternative solutions offering further challenges
CATEGORY DATA
  • Table 1 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN GEORGIA
EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2019-2024
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 13 Penetration of Private Label by Category: % Value 2019-2024
  • Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources