+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Weight Management and Wellbeing in Kenya

  • PDF Icon

    Report

  • 22 Pages
  • October 2024
  • Region: Kenya
  • Euromonitor International
  • ID: 3968898
Kenya is witnessing a rise in the use of black market drugs for weight loss supplements, driven by increasing obesity rates and the high cost of legitimate treatments. These illegal drugs, often sold online or through informal networks, pose serious health risks as they are unregulated and may contain harmful substances. Medical experts warn that the use of such drugs can lead to severe complications, including organ damage and heart problems.

The Weight Management and Wellbeing in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Meal Replacement, OTC Obesity, Slimming Teas, Supplement Nutrition Drinks, Weight Loss Supplements.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Weight Management and Wellbeing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Consumer demand for quick fix solutions drives surge in black market weight loss drugs
  • Kenyans opt for affordable weight loss products due to high cost of living
  • Urban fitness culture creates demand for weight management and wellbeing products
PROSPECTS AND OPPORTUNITIES
  • Natural slimming teas are expected to outperform weight loss supplements
  • Higher cost of living is expected to impact weight loss supplements
  • Surge in weight loss surgeries is set to continue challenging traditional products
CATEGORY DATA
  • Table 1 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN KENYA
EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2019-2024
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 13 Penetration of Private Label by Category: % Value 2019-2024
  • Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources