Online Shopping in Australia - Industry Market Research Report

Silver lining: COVID-19 lockdowns boosted consumer confidence in and spending at online retailers

Online shopping has become a way of life. Once considered a novelty, much like the internet itself, the online shopping phenomenon has surpassed business and consumer expectations alike. It has evolved and expanded rapidly, with escalating internet and broadband uptake and changing consumer attitudes helping online shopping to become a mainstream retail avenue. Greater investment in online platforms to improve website navigation, enhance security and improve delivery is fuelling the shift in consumer buying habits towards online shopping. Industry retailers operate websites that enable consumers to purchase a range of products such as apparel, computers, recorded music, electronic goods, general merchandise and groceries. Industry participants are either pure-play online retailers or bricks-and-mortar stores with an online presence. The industry does not include the sale of goods or services by agents that do not take ownership of the goods and services, or the sale of goods by individuals. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.