Realty cheque: Soaring housing prices are boosting commissions for real estate agents
The Real Estate Agency Franchises industry provides real estate services through franchisees, which pay royalty and renewal fees to franchisors. Franchises have faced varying trading conditions - rising residential housing prices have been boosting real estate agents' commission fees, enabling them to earn more income on property sales. However, falling housing transfer numbers have been limiting growth, and government-mandated movement and trading restrictions constrained demand for non-residential property services - particularly for retail and office spaces. Industry revenue has been growing at an annualised 5.3% to an anticipated $13.6 billion over the five years through 2022-23.
Industry players operate real estate agency franchises. Industry firms (franchisees) pay franchise, royalty and renewal fees to the franchisor in exchange for branding, marketing, administrative support, training and other services.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.
Table of Contents
ABOUT THIS INDUSTRY- Industry Definition
- Main Activities
- Similar Industries
- Additional Resources
INDUSTRY PERFORMANCE
- Executive Summary
- Key External Drivers
- Current Performance
- Industry Outlook
- Industry Life Cycle
- Supply Chain
- Products & Services
- Demand Determinants
- Major Markets
- International Trade
- Business Locations
- Market Share Concentration
- Key Success Factors
- Cost Structure Benchmarks
- Basis of Competition
- Barriers to Entry
- Industry Globalization
OPERATING CONDITIONS
- Capital Intensity
- Technology & Systems
- Revenue Volatility
- Regulation & Policy
- Industry Assistance
- Industry Data
- Annual Change
- Key Ratios
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- LJ Hooker Pty Limited
- Ray White Group
Methodology
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