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Savoury Snacks in Turkey

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    Report

  • 23 Pages
  • July 2024
  • Region: Turkey
  • Euromonitor International
  • ID: 3981563
Over 2024, savoury snacks in Turkey is projected to continue to register double-digit retail volume growth, despite a highly inflationary climate exerting upward pressure on prices. Higher prices are seeing retail current value growth dwarf retail volume growth, but the healthy snacks trend also continues to bring promising potential to savoury snacks towards the end of the review period. The main challenge for the category remains the high-fat content of traditional potato chips.

The Savoury Snacks in Turkey report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Meat Snacks, Nuts, Seeds and Trail Mixes, Other Savoury Snacks, Popcorn, Pretzels, Salty Snacks, Savoury Biscuits, Seafood Snacks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Savoury Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Healthy snacks trend influences developments in savoury snacks
  • Ülker proves a strong branded rival to private label in savoury biscuits and pretzels
  • Lay’s caters to local tastes and demand while supply and import problems hurt Pringles
PROSPECTS AND OPPORTUNITIES
  • Healthier choices to burgeon in savoury snacks
  • Pre-teenage consumers and sports fans to represent key target audiences
  • Private label is well placed to gain momentum as sophistication rises
CATEGORY DATA
  • Table 1 Sales of Savoury Snacks by Category: Volume 2019-2024
  • Table 2 Sales of Savoury Snacks by Category: Value 2019-2024
  • Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Savoury Snacks by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Savoury Snacks: % Value 2020-2024
  • Table 6 LBN Brand Shares of Savoury Snacks: % Value 2021-2024
  • Table 7 Distribution of Savoury Snacks by Format: % Value 2019-2024
  • Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2024-2029
  • Table 9 Forecast Sales of Savoury Snacks by Category: Value 2024-2029
  • Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2024-2029
  • Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2024-2029
SNACKS IN TURKEY
EXECUTIVE SUMMARY
  • Snacks in 2024: The big picture
  • Key trends in 2024
  • Competitive landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 12 Sales of Snacks by Category: Volume 2019-2024
  • Table 13 Sales of Snacks by Category: Value 2019-2024
  • Table 14 Sales of Snacks by Category: % Volume Growth 2019-2024
  • Table 15 Sales of Snacks by Category: % Value Growth 2019-2024
  • Table 16 NBO Company Shares of Snacks: % Value 2020-2024
  • Table 17 LBN Brand Shares of Snacks: % Value 2021-2024
  • Table 18 Penetration of Private Label by Category: % Value 2019-2024
  • Table 19 Distribution of Snacks by Format: % Value 2019-2024
  • Table 20 Forecast Sales of Snacks by Category: Volume 2024-2029
  • Table 21 Forecast Sales of Snacks by Category: Value 2024-2029
  • Table 22 Forecast Sales of Snacks by Category: % Volume Growth 2024-2029
  • Table 23 Forecast Sales of Snacks by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources