Online Women's Clothing Sales in Australia - Industry Market Research Report

Looking sharp: Industry revenue has surged despite tough economic conditions

The retail landscape has undergone a substantial digital transformation with the COVID-19 outbreak, which is why the Online Women's Clothing Sales industry has flourished. Many consumers crave offline opportunities to try on clothes to ensure fit and quality, but this was largely impossible during lockdowns and mandated store closures. As a result, consumers were forced to buy apparel online but have come to love the choice, flexibility and convenience online shopping delivers - like the unparalleled and diverse range of products at lower pricepoints. In turn, industry revenue has surged by an annualised 12.0% through the end of 2022-23, to $1.8 billion. This trend includes a 1.1% revenue rise over the current year, a more modest result than previous years as consumers head back into stores. Industry retailers sell women’s clothing online. Industry participants are either online-only retailers or bricks-and-mortar stores that have online operations. The industry includes online sales generated by department stores and unisex clothing retailers. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.