Fashion Jewellery Retailing in Australia - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

Diamante in the rough: The industry has struggled as online stores outshine traditional retailers

Fashion is fickle, and while appeasing the demands of trend-focused consumers has become increasingly complex. Facing fierce competition from department stores and online-only sellers, many retailers are garnering demand by offering affordable and accessible jewellery that keeps pace with consumer trends. What's more, Fashion jewellery has resonated with consumers during elevated economic uncertainty and wobbly consumer sentiment, contributing to an annualised 0.8% rise in revenue over the five years through the end of 2022-23, to $745.5 million. Rising disposable income has bolstered consumers' purchasing power to spend on fashion jewellery, albeit encouraged some consumers to up-trade for pieces with longevity.

Industry retailers primarily sell fashion jewellery or watches that are made from non-precious metals and stones, and glass, plastic or wood. The industry excludes fashion jewellery sold by department stores, online-only retailers, and general clothing retailers that do not specialise in jewellery and accessories.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.