Liquor Wholesaling in Australia - Industry Market Research Report

Easy flow: Strong demand from liquor retailers tops up industry demand and revenue

The Liquor Wholesaling industry has faced several challenges over the past few years. The Liquor Wholesaling industry depends on factors affecting alcohol consumption, including trends in real household discretionary incomes, health consciousness, and consumer tastes and preferences. Wholesale bypass and competition among downstream retailers have also influenced the performance of liquor wholesalers. Despite this, revenue is expected to increase at an annualised 1.2% over the five years through 2023-24, to $6.0 billion. While losing the major hospitality market for large portions of the period following COVID-19 restrictions, strong demand from liquor retailers more than offset those losses. Revenue is expected to decline by 2.6% in the current year. Demand from pubs, bars and nightclubs is expected to surge, but liquor demand will be constrained by rising health consciousness and reduced alcohol consumption per capita.

Liquor wholesalers buy beer, wine, spirits and other alcoholic drinks from manufacturers, and sell them to pubs, bars, supermarkets and other liquor retailers. The industry excludes wholesale activities of alcohol product manufacturers.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.