Chicken & Turkey Meat Production in Canada - Industry Market Research Report

Gobbled Up: Population Growth and the Relatively Low Price of Poultry Will Likely Support Revenue

As with most other industries under the supply management system, Canada's Chicken and Turkey Meat Production industry exhibits low to moderate volatility. Fortunately for farmers, effective supply management has helped offset dips in revenue. Industry revenue is expected to grow an annualized 2.6% to $4.3 billion over the five years to 2023 as a result of increased poultry consumption among consumers. In 2023 alone, industry revenue is expected to decrease 0.1% due to a forecast decline in the price of poultry meat alongside general economic uncertainty, which will likely reduce spending on premium industry goods. Due largely to the high prices enforced by the supply management system, industry profit, defined as earnings before interest and taxes, is expected to account for 15.7% of revenue in 2023, down from 18.1% in 2018. Due to the supply management system, poultry production quotas are set according to expected production costs and consumer demand.

The Chicken and Turkey Meat Production industry in Canada is composed of farms that raise chicken broilers, hens and turkeys for meat production. Most farmers are contracted suppliers for particular processors. However, since the industry operates under a supply management system, processors are required to pay producers a regulated price for their poultry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.