Sports and Physical Recreation Clubs in Australia - Industry Research Report

Goal: High scores in crowd attendance as restrictions ease and women's membership numbers rise

The Sports and Physical Recreation Clubs industry has bounced back strongly from the COVID-19 disruptions, indicating Australia's enduring love for sport. The industry was growing steadily prior to the outbreak of COVID-19. Yet, the federal and state Governments' COVID-19 restrictions heavily affected the industry, as extended lockdowns and state and federal border closures led to the cancellation of entire seasons. Some professional clubs were able to complete seasons throughout periods of heavy restrictions, but key revenue streams were cut off, leading to a sharp fall in profit margins. Yet as restrictions have eased, a combination of pent-up demand and the enduring loyalty of participants and spectators to their chosen clubs has engineered a rapid recovery. Profitability bounced back, as crowds returned to live sport in droves. Overall, industry revenue is expected to increase at an annualised 1.5% over the five years through 2022-23, to an estimated $4.1 billion. This includes an expected increase of 17.1% in 2022-23, as the industry fully recovers and expands after several years of restrictions.

Industry firms primarily operate sports and physical recreation clubs or teams that provide sporting or physical recreation opportunities to participants, or entertainment for spectators. The industry also includes professional athletes.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.