Exhibition and Conference Centres in Australia - Industry Market Research Report

Cancelled: the Outbreak of Covid-19 Has Severely Reduced Industry Demand and Revenue

Industry revenue has crashed as client and consumer behaviours shift. Exhibition and conference centre operators rely on business tourists, with the falling number of business tourist visitor nights squeezing the industry's potential market and dampening revenue growth. The COVID-19 pandemic resulted in many events, conferences and exhibitions being cancelled, greatly reducing industry demand and revenue in the years to 2021-22. As a result, industry revenue is expected to drift downwards at 2.6% annualised over the five years through 2023-24 to $13.7 billion. This trend includes an expected uptick of 0.2% in the current year as the industry gradually returns to pre-COVID-19 operating conditions and benefits from pent-up demand for face-to-face events. Operators in the industry include exhibition and conference centres that host a range of events, exhibitions and conferences and companies that organise these types of events. Event organisers and venue operators generate revenue through venue hire, registration fees, food and beverage sales and accommodation. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.