Trade Show and Conference Planning in the US - Industry Market Research Report

Next booth: Positive trends post-pandemic are expected to benefit the industry

Trade show and conference planning includes the organization, promotion and management of conventions, conferences and related events. Typical industry clients include corporations from nearly all sectors, along with government agencies and nonprofit organizations. Demand for industry services is influenced by economic conditions regarding overall domestic business activity, consumer spending and tourism trends. Recent history reflects growth in the broader economy, bolstering demand for industry services as business activity increased. However, fallout from the COVID-19 (coronavirus) pandemic resulted in the largest single-year contraction in industry history, interuppting the trend of growing revenue. Overall, industry revenue grew at a CAGR of 0.9% to $21.7 billion over the past five years. Trade show and conference planners organize, promote and manage events, such as business and trade shows, conventions, conferences and meetings. They may also manage and provide staff to operate the facilities in which these events take place. This industry does not include operators that organize, promote or manage live performing arts, sports events or festivals; these services are classified under the Concert and Event Promotion industry . This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.