Online Home Furnishing Retailing in the UK - Market Research Report (2014-2029)

Cutting back: The cost-of-living squeeze is denting revenue in 2023-24

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Over the five years through 2023-24, revenue is set to increase at a compound annual rate of 2.6%. Government assistance has helped drive online home furnishing retailers' sales, particularly during the peak of the pandemic amid lockdown periods. The growing proportion of rented households has also shaken up the homeware and furnishing market. Renters are less likely to splurge on traditional big-ticket furniture, instead being more likely to refresh home aesthetics with smaller decorative items, while the industry faces intense competition from bricks-and-mortar furnishing retailers and clothing retailers expanding into the homeware arena.

Businesses in this industry retail a range of home furnishing goods, such as curtains, draperies, blinds, shades and decorative accessories, via the internet. Merchandise is purchased from manufacturers and wholesalers and then sold to the public online. The industry excludes bricks-and-mortar stores that have an online presence.