Public Relations & Communication Activities in the UK - Market Research Report

Positive Publicity: The Known Positive Effects of PR are Encouraging People to Use PR Services, Supporting Demand in 2022-23

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Over the five years through 2022-23, revenue is projected to swell at a compound annual rate of 3.4% to £3.6 billion. Demand for PR and communication services depends on a company's marketing budget, which is affected by business confidence. PR and communications activities revenue has been affected by fluctuating business confidence levels and government capital expenditure over the past five years. The industry has benefitted from shifting from traditional media to new media, which provides more direct interaction with target audiences. Additionally, the growing awareness of the benefits of effective PR and communication has boosted demand for PR services, underpinning revenue growth. Operators in this industry provide public relations and communication advice, guidance and operational assistance, including lobbying activities. The advice is offered to businesses, non-profit organisations and official institutions. The industry does not cover advertising agencies or market research and public opinion polling.