Online Household Furniture Sales in Australia - Industry Market Research Report

Click-and-furnish: Increasing internet shopping and operators to keep rising demand online

Online household furniture retailers have revelled, thanks to shifts in consumer habits towards online shopping. Rising internet subscriber numbers, greater online connectivity and enhanced online platforms have propelled consumers to spend more online. Improved confidence in online shopping, easier website navigation and better transaction security have culminated in widespread acceptance of internet shopping. The ability to compare products, offers of lower prices and competitive delivery costs have been an added bonus for consumers in the market for new furniture. All-in-all, industry revenue has been growing at an annualised 15.6% over the past five years and is expected to total $1.5 billion when revenue will jump an estimated 8.7%.

Industry operators retail household furniture online. Products include a range of new indoor and outdoor home furniture, like couches, beds, tables and chairs through the internet. Industry operators typically purchase goods from domestic and international manufacturers and wholesalers, and sell them online to the public. Industry operators are either pure-play online retailers or the online operations of bricks-and-mortar stores.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.