Cider Production in Australia - Industry Market Research Report

Pear-shaped: Falling per capita alcohol consumption has taken a bite out of industry revenue

The Cider Production industry has declined over the past five years. Falling cider consumption and an overall decline in per capita alcohol consumption have largely driven this trend. In Australia, per capita alcohol consumption has fallen over the period, including large declines in almost every product segment except spirits. However, industry associations such as Cider Australia are using marketing efforts to promote cider for its craft qualities. As a result, although the craft cider is a small segment, it has become more prominent in recent years. However, rising health consciousness has led to greater demand for low- and no-alcohol beer over the period, in addition to other products like hard seltzer.

Industry firms produce a range of ciders through fermentation. Ciders include apple, pear and a range of other non-traditional cider flavours.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.