Personal Waxing and Nail Salons in Australia - Industry Market Research Report

Man-icured: Profit margins set to be trimmed despite increased demand from male clientele

The Personal Waxing and Nail Salons industry's revenue has risen modestly over the past five years, despite challenging operating conditions. Growth in the female population aged 18 and older and rising demand for new products and services offered by nail salons have supported industry revenue growth over the period. However, the COVID-19 pandemic significantly limited the industry's performance over the two years through 2020-21, as public health measures led many industry establishments to close temporarily or operate at reduced capacity. These altered operating conditions substantially constrained potential revenue. Overall, industry revenue is expected to increase at an annualised 2.0% over the five years through 2021-22, to $1.7 billion. This trend includes an anticipated rise of 13.3% in the current year, as the industry recovers from disruptions caused by the COVID-19 pandemic.

Industry operators offer nail-care services and facial and body waxing services. The industry does not include companies that primarily offer hairstyling or training in cosmetic arts, nor does it include electrolysis, make-up or tanning services.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.