Online Jewellery and Watch Sales in Australia - Industry Market Research Report

All That Glitters: Online Sales of Inexpensive Fashion Jewellery Have Boosted Revenue Growth

The Online Jewellery and Watch Sales industry has advanced rapidly because of its convenience, competitive prices and diverse product assortment. The sector comprises existing brands with bricks-and-mortar stores, authorised resellers that have shifted online or established an online presence to complement their existing operations and online-only stores. These stores have benefited from escalating internet and broadband uptake, changing consumer attitudes and higher rates of discretionary income. Likewise, increased consumer pessimism has been a boon for online retailers, with consumers flocking online to search for a bargain. These trends have pushed up profit margins and contributed to revenue growing at an annualised 14.6% over the five years through 2022-23, to total $352.0 million. Revenue growth includes an anticipated 12.6% hike in 2022-23.

Industry retailers sell fine jewellery, fashion jewellery and watches online. Industry retailers include online-only retailers and bricks-and-mortar stores with an online presence.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.