Fast Fashion in Australia - Industry Market Research Report

Zipping along: Cost-of-living pressures are turning consumers towards affordably priced fast fashion

Clothing, footwear and accessories retailed by the Fast Fashion industry are increasingly making their way into consumers' wardrobes. Fast fashion goods are low-cost and made for mass consumption, emulating styles fashion from runways and celebrities. Fast fashion retailers generally have sophisticated, vertically integrated supply chains that can minimise production times and capitalise on current and emerging fashion trends. Still, most of the products are imported and produced offshore using inexpensive textiles like polyester, and often by exploiting labour. As they don't often last more than one season, fast fashion products end up in landfills. Even as fast fashion attracts significant demand, rising environmental concerns are renewing consumer interest in thrift stores, hindering fast fashion retailers' performance. Industry firms provide the latest fashion styles at affordable prices. Fast fashion retailers typically take trends from runway shows and deliver them as new collections for mass consumption. Industry operators have short production and distribution lead times, which enables them to adapt their product range to current and emerging trends in as little as two weeks. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.