Pilates and Yoga Studios in Australia - Industry Research Report

Flexible: Studios are adapting to an increasingly online operating environment

Pilates and yoga studios have benefited from rising health consciousness, as consumers increasingly seek healthier lifestyles. Studios offer convenient exercise and mindfulness classes with instructors who provide clients with the necessary supervision and support to help them accomplish their fitness objectives. Periods of studio closures and capacity restrictions in response to the COVID-19 pandemic have slashed studio attendance numbers over the past four years, leading to an annualised 3.6% decline in revenue through the end of 2022-23, to $635.6 million. A drop in real household discretionary income is also causing revenue to decline by 3.9% in 2022-23 alone.

Studios offer Pilates and yoga instruction to individuals or groups. Pilates is a body conditioning routine to build strength and flexibility, while yoga is a physical and spiritual practice focused on breath control, flexibility and strength. The industry includes Pilates and yoga classes taught at gyms or other health clubs.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.