Online Office and School Supply Sales in Australia - Industry Research Report

Digital revolution: Profit writ large as online retailers respond to tech-heavy consumer preferences

Online sales of office and school supplies have rolled along over recent years. Building internet subscriber numbers and continued investment in online platforms have enticed businesses, government departments and households online. Online sales platforms have become easier to use, offering a broadening range of products at super low prices. Escalating demand for internet-capable devices, like laptops and tablets, has come at the expense of traditional office supplies like pens and paper-based stationery. Accelerating online connectivity has also propelled the shift towards greater use of digital documents, shrinking demand for machine consumables like ink and toner cartridges. Hiked-up sales of electrical equipment have allowed online office and school supplies stores to bump up margins, leading to an upswing in profitability.

Industry operators sell stationery, school and office supplies online. The industry includes the online sales of pure-play retailers and traditional bricks-and-mortar retailers that primarily sell office supplies. Online sales of computing equipment, furniture and break room supplies are included in the industry, but online textbook sales are excluded.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.