Lingerie Stores in Australia - Industry Market Research Report

Unsupportive: Challenging trading conditions during the COVID-19 pandemic have weakened revenue

The Lingerie Stores industry has faced challenging trading conditions over the past five years. Consumer demand for necessities such as bras and underpants has remained stable over the period. However, fluctuations in consumer sentiment and increasing industry competition have led to changes in consumer buying patterns. Consumers have been increasingly shopping at large discount retailers, mass merchandisers and online sites, rather than at specialist lingerie stores. The COVID-19 pandemic has negatively influenced the industry's performance. Lockdown periods and trading restrictions imposed during the pandemic created volatile trading conditions for industry operators. As a result, industry revenue is expected to decline at an annualised 0.6% over the five years through 2022-23, to $782.0 million. This includes anticipated growth of 0.9% in the current year, as steady growth in the female population supports demand for industry products.

Industry operators primarily retail intimate apparel for women, including lingerie, bras and underwear. Industry products are purchased from manufacturers and wholesalers and then resold to consumers. Industry players may operate more than one retail store and may also have an online presence. Sales of lingerie by businesses that operate exclusively as online players are excluded from the industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.