Sanitary Paper Product Manufacturing in Australia - Industry Market Research Report

Unravelling: Revenue is slipping as the industry fails to absorb rising input costs

Businesses in the Sanitary Paper Product Manufacturing industry have struggled with difficult demand conditions. Rising domestic demand for imported sanitary paper products and increasing input costs have placed manufacturers under intense pressure. Consumer panic buying during the COVID-19 pandemic drove revenue growth in 2019-20. Revenue is expected to drop at an annualised 1.5% over the five years through 2022-23, to $2.3 billion. This trend includes an anticipated dip of 0.8% in the current year because of declining household discretionary incomes.

Industry operators primarily manufacture sanitary paper products including tissues, nappies, napkins, towels and menstrual products. These products are typically sold to grocery and paper product wholesalers or directly to retailers.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.